Aurea Hotels
The new identity, visual language, narrative, and strategy for Aurea Hotels—a distinguished collection of boutique hotels that transcend mere accommodation. A collection of signature places.
We crafted a positioning that combines the charm of a boutique hotel with the services of a grand hotel, reflecting it through a proprietary symbol that alludes to the beauty of the places and experiences discovered during the stay. The identity is centered around a geometric figure with a circular base—an element that evokes protection, infinity, and perfection. From these elements, a geometric and minimalist language is created, bestowing the hotel with a contemporary and elegant style.
We crafted a positioning that combines the charm of a boutique hotel with the services of a grand hotel, reflecting it through a proprietary symbol that alludes to the beauty of the places and experiences discovered during the stay. The identity is centered around a geometric figure with a circular base—an element that evokes protection, infinity, and perfection. From these elements, a geometric and minimalist language is created, bestowing the hotel with a contemporary and elegant style.
